Our Story

Our Promise

Missing Thorn delivers a wine experience that honors tradition while embracing innovation.

We are committed to creating a sophisticated alternative carefully crafted to embody the complexity, depth, and essence of traditional wine—without the alcohol. 

The name "Missing Thorn" reflects the idea of removing the alcohol, like taking the thorn off a rose, while still enjoying the beauty and essence of the wine. It’s about embracing the full experience without compromise—enjoying all the richness and flavor of wine without the alcohol.

A bottle of Missing Thorn sparkling rosé wine in a woven straw bag, accompanied by sunglasses, a striped cloth, a brochure, and a red bottle of sun protection or lotion, all arranged on a white quilted surface.

Our Vision

Our vision is to cultivate a universal ethos where every individual embraces each moment fully, empowered to experience life with clarity and vitality.

A hand holding a bottle labeled "Missing Thorn Red" red wine next to a glass of red wine on a ledge outdoors, with blurred green trees in the background.

Our Mission

Missing Thorn is dedicated to delivering an unmatched experience in non-alcoholic wine that redefines the art of celebration and enjoyment.

Aaron Pott, wearing a black jacket, a patterned scarf, and a navy cap with a logo that says 'King Salmon Boat & Surf Camp'. He is outdoors in a natural setting with trees and outdoor structures in the background.

More About Aaron

As co-founder of Missing Thorn, Aaron applies his mastery to non-alcoholic wine, proving that exceptional flavor, structure, and aromatic depth don’t require alcohol—only vision and technique.

Stephanie smiling outdoors, wearing a sleeveless navy blue top and large earrings.

More About Stephanie

As co-founder of Missing Thorn, Stephanie’s visionary leadership drives the brand’s mission: flavorful, elegant wine thoughtfully crafted for every occasion—alcohol-free.

Missing Thorn offers “a white, a red, a rose and a sparkling, all of which are amazing. Aaron is one of the greatest winemakers the valley has, and his quest to bring the world an NA wine that looks, tastes and smells like great wine was much needed and appreciated.”

— Wine Enthusiast